Moving from Universal Analytics to Google Analytics 4

All standard Universal Analytics properties will stop processing new hits on July 1, 2023. GAll standard Universal Analytics properties will stop processing new hits on July 1, 2023, and 360 Universal Analytics properties will stop processing new hits on July 1, 2024. After that, you’ll be able to access your previously processed data in Universal Analytics for at least six months. Learn more about what to expect.

If you need additional information:

Get startedFinish migrating
1. Consider account structure
2. Create a Google Analytics 4 property
3. Create data stream(s)
4. Enable data collection
5. Activate Google Signals
6. Link to Google Ads 
Import Google Ads links from Universal Analytics or create new Google Ads links
7. Map Universal Analytics custom events to Google Analytics 4
8. Migrate Universal Analytics goals and conversions to Google Analytics 4
9. Validate and bid to conversions in Google Ads
10. Migrate audiences
11. Migrate ecommerce measurement
12. Add users

5 thoughts on “Moving from Universal Analytics to Google Analytics 4

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