Author: Kiril Vinokurov

Why should you set up conversion at the MCC level if you have more than one Google ads account?

In this article, we will not analyse the reasons for splitting advertising campaigns in different Google Ads accounts. From a technical point of view, you can run ads from different accounts without any problems. In this article, we’ll break down the benefits of Google ads cross-conversions for you as an advertiser. For 2023, automation has […]

Moving from Universal Analytics to Google Analytics 4

All standard Universal Analytics properties will stop processing new hits on July 1, 2023. GAll standard Universal Analytics properties will stop processing new hits on July 1, 2023, and 360 Universal Analytics properties will stop processing new hits on July 1, 2024. After that, you’ll be able to access your previously processed data in Universal […]

Short Intro

Hi, My name is Kiril, I am Industry Manager, Measurement & Data from Ukraine. This site is a sandbox for my personal testing of various features from Google Analytics, Google Tag Manager and other technologies. Every time I promise myself to add more useful information to this site, but reality finds more important things for […]